SMS Marketing Programs for Retailers

Retail business owners rely on a loyal clientele, one that provides a steady, recurring business. Building loyalty is dependent on a variety of factors including location, hours of operation, advertising, inventory and quality of product, services, and competitive pricing.

SMS marketing is an ideal complement to a retailer’s marketing efforts, providing a direct and immediate channel to a business’ patrons.

When businesses have a Text Marketing or "SMS mobile program" in place they are, in fact, inviting their clientele to establish a one-on-one relationship with them, with the expectation that upon joining the program, the consumers will receive exclusive incentives that drive them to continue, and INCREASE their patronage.

Benefits of using Text SMS for Retail Stores?

SMS marketing programs are designed to increase the purchase frequency of a business’ existing customers, typically offering coupons or other promotional specials to prompt purchases. It should not be forgotten, however, that loyalty is not only based on the offer of lower price. A business should also use its Text Messaging Marketing program to send other information of value to its program subscribers. For example, an automotive service company could send out winterizing tips; a business could conduct a satisfaction survey through SMS. Put yourself in the place of your consumers and ask yourself what you would want from your business.

Whatever the nature of your business, remember that the people who've subscribed to your mobile program have provided you something of tremendous value; permission to market to their cell phone. Don’t abuse the privilege. Provide value in return, and you’ll see fantastic results.