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How many people Don't want to hear from your business?

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Thursday, June 16, 2011

How many people Don't want to hear from your business?

If you've ever utilized e-mail marketing, you are well familiar with (or at least should be) your "open rates". When it comes to Text Marketing, the statistical percentage of those text messages being 'opened' or viewed, exceeds 98%. In e-mail marketing, you would be on your way to the Hall of Fame if you saw 40% opened.

Similar to e-mail, legal SMS Marketing programs require the opted-in consumer have the opportunity to opt-out at any time by replying Stop, Quit, Remove etc.

Last week one of the Moe's Southwest Grill locations Text2VIP works with sent a text blast offer to over 2,000 of their store's subscribers. It's fair to assume their message was seen by nearly all of those on the list. A quick glance at our reporting analytics shows that only 1 VIP member chose to opt-out of receiving that location's offers in the future. Pretty compelling I would say.