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Text Message Trivia Sparks Business

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Tuesday, February 8, 2011

Text Message Trivia Sparks Business

For bar-going football fans there may be nothing more anti-climactic than the weekend between the final NFL playoff games and the Superbowl. Last Saturday afternoon at South Street Grill in Naples FL was no exception. Normally packed with Florida Gator faithful every Saturday, and snowbirds seeking the NFL package on Sunday, business was a bit slower than usual. Is anyone really interested in watching the NFL Pro Bowl?

Enter the Text Message Trivia Contest.

Members of South Street's Text2VIP club received an impromptu text inviting them to "reply" to enter the trivia contest. The trivia question was intentionally easy and gave 4 answers from which to choose. Nearly 1,000 of the text club members elected to participate, with over 800 of them doing so in the first 2 Minutes! Approximately 88% of those who participated answered correctly, and for doing so, received a text coupon for a free bar appetizer.

Within 30 minutes, patrons began walking into South Street and redeeming their winning text offer. Numerous groups had multiple rounds of drinks, and some stayed for dinner. The text trivia contest not only drove flash traffic on a slow afternoon, it put the South Street brand front of mind and provided some fun interaction for their fans.

Labels: Text Trivia, Text2VIP

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