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Know your audience & how to reach them

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Thursday, November 18, 2010

Know your audience & how to reach them

Texas features some of the largest Colleges and Universities in the United States. Today more than ever, the career-search challenges facing today's students are, at best daunting. The fact remains, organizations and corporations alike need an affordable resource to connect with potential hires and announce their presence. Enter SMS.

This year the Texas Colleges & Universities Career Center tapped Text2VIP to promote their annual job fair via text message. Through a simplistic "Got Milk?" type campaign approach, the committee advertised on the bus system and with hundreds of yard signs sprinkled throughout their campuses. The call to action was short & simple: "Career?" text "jobfair" to 74499. The message students received in response provided them with date, time, instructions, and a web link. Direct and effective. I think the odds of finding cell phone carrying college students, who use text messaging, interested in careers and internships, are pretty good!

Labels: auto reply, SMS